Implementation and configuration service of a Newsletter and Marketing Automation Software within the Website/E-commerce.
A marketing automation service is the implementation of a series of marketing processes and actions aimed at maximizing conversions (registrations, sales, etc.) of users on your site, all carried out automatically.
A marketing automation service allows us to automatically contact the user who has visited our website when he has carried out certain actions (he has seen a page, read an article, signed up to a form, purchased a product
This implementation allows you to maximize the acquisition of contacts, increase in conversions and generate sales.
The service includes:
– Marketing Automation Strategy
– Analysis and choice of communication channels (Email, SMS, Chat, Facebook, Google, Linkedin etc..)
– Analysis and choice of the Email marketing automation software best suited to business needs
– Analysis and choice of other software based on channels
– Design of the acquisition flow
– Configuration of the chosen software
– Creation of lists, tags, custom events and automations
– Implementation of software on the website (Wordpess and others) or E-commerce
The marketing automation service can be used in combination with the construction of an advanced E-commerce for cart recovery (cart abandonment), the sending of personalized offers based on the user's interests and behavior within and outside external to the site so as to encourage an increase in conversion rates.
It can also be used in conjunction with Funnel Building to improve lead generation and/or increase sales.
