Creation of a contact acquisition funnel for the sale of the book Evoluzione Alberghiera by consultant Enrico Puccio, on the evolutionalberghiera.com website
The funnel was created starting from the previously created website, creating a series of steps including the main landing page, connected to some marketing automation tools (ActiveCampaign) to collect the contact list.
Modifications and maintenance interventions were then carried out on the site to align the contents with the new funnel strategy.
