Dynamic Website
Website with personalized dynamic content
Cos'è un Sito Web Dinamico
E’ un particolare tipo sito web con varie tipologie di contenuti dinamici, ovvero contenuti che cambiano in base all’interazione con essi degli utenti
Create a dynamic structure for your site
Custom post types
Not just pages and articles, structure the site with types of personalized content such as services, events, courses, activities or anything else you want to create, each with personalized features and templates.
Custom categories and attributes
Tag each piece of content with categories, attributes, tags and other custom taxonomies to super-precisely organize each piece of content
Advanced custom fields
Custom fields of all types: email, number, text, password, range, url, button, checkbox, radio, select, true/false, file, gallery, image, date, time, map, relations, tab, accordion, group and many others
Dynamic elements
Dynamic functions
Perform automatic calculations and actions based on input data with customized outputs
Conditional logic
Insert or delete various content based on user interaction or other conditions
Dynamic visibility
Show or hide all items based on certain conditions
Data store
Archive any type of data entered by users and use it as a customizable element
Content relationships
Connect the types of content to create related elements (e.g. teachers-courses-students)
Query builder
Create complex queries (even with A.I.) that can be combined on the backend and used on data, sections and filters on the frontend
Custom views
View any type of data, content, created element in a personalized way
Maps
Charts
Calendar
Sliders and carousels
Catalogues
Profiles
Specific features
Custom design
Completely customized site design through the use of a page builder (Elementor, Divi, Oxygen, WP Bakery, Bricks).
The customizable pages are:
– Static pages (homepage, about us, contacts, etc.)
– Articles
– Personalized content (services, courses, projects, etc.)
– Archives and categories
– Product pages
– Individual pages
– Cart and checkout
– Account
– Search results
– header, footer and menu
– Etc.. Each content is fully customizable
Funnel
The service involves the construction of one or more contact/acquisition funnels.
The funnel is a sequence of pre-set steps (pages, emails, etc.) that the user follows in an orderly manner to be led to carry out certain actions (registrations, purchases, etc.).
The service includes:
– Design of the funnels best suited to the company strategy
– Choice of the most suitable software for building this funnel
– Configuration of the funnel software
– Design of the funnel steps
– Construction of the landing pages for each step
– Automation configuration
– Integration with the website and e-commerce
The funnel building service is optimal in combination with the Marketing Automation service to improve conversions, lead generation and sales.
Landing page
Creation of a landing page, i.e. a landing page optimized for the conversion objective you want to achieve (sale, registration, etc.)
Member area
Configuration of a Membership system, Reserved Area or course area for the private use of content, following registration or purchase of certain products.
The service is particularly suitable for those who want to create an online academy/school containing courses or educational content.
The service includes:
– Choice of the most suitable software for specific needs
– Software configuration
– Integration with the website/e-commerce for access after registration or purchase of products
– Registration/access automations
– Training on content uploading
This service is optimal in combination with a Marketing Automation and Funnel Building service to improve conversions and increase registrations/sales.
It can be used in combination with an advanced E-commerce service for selling digital products.
Multilingual configuration
The service includes the complete configuration of the site for multilingual purposes, including training on how to independently insert text translations.
Seo optimization
Re-treeting pages, insertion of metadata and optimization for core web vitals to improve search engine positioning across all site content (pages, articles, products, etc.)
The service includes the insertion and optimization of metadata useful for improving search engine positioning in all site contents (pages, articles, products, etc.).
Performance optimization
Optimization of the general performance and of the individual pages of the site to make them fast and optimized, with high page speed scores, so as to easily overcome Google's core web vitals and favor positioning on search engines.
The optimizations concern:
- Images
- css files and javascript files
- cache
- advanced functions (preloading, database optimization, CDN)
Privacy & Cookie Policy
The service includes the complete configuration of the privacy and cookie policy according to the latest GDPR regulations and the relative installation of the banner within the website, which guarantees complete compliance with all regulations, thanks to the control and preventive blocking of cookies, subject to acceptance, and integration with Analytics according to Google consent mode.
Planning
Design refers to the structural and functional planning of the site:
treeing of pages, links and design of particular functions.
It can be avoided if the customer already has a clear and defined structure of the site and its functions.
The phases of developing a website will be as follows:
- Creation of wireframea skeleton of the site (without graphic component) to identify all the pages, sections and necessary functions.
- Creation of a graphic mockup, a preview of the site, to have a quick and easy graphic draft
- Creation of the real website, combining the hardware with the mockup.
- Subsequent implementations and updates, to keep the site always clean and updated, with the necessary changes and implementations.
The final output will be a complete and defined structure of the entire structure of the website or e-commerce, the complete list of all features and implementations, connections and interactions between features and a basic graphic template.
Other implementations
– Upsell/crossell
– Free Shipping bar + Mini cart
– Order and shipment tracking
– Product export/import (from excel/csv file)
– Advanced coupons
– Shipping rules advanced
– Repeat order + save cart
– B2B/B2C purchasing rules
– Custom checkout (multistep + custom fields)
– WooCommerce Cart Abandonment Recovery
Advanced filters
Advanced and customizable reviews to enhance your products
Advanced reviews
Advanced and customizable reviews to enhance your products
Dynamic search
Advanced search type, which shows real-time results in the search bar
Wishlist
Customizable wish list, with product comparison and comparison functionality
Mega menu
Customizable mega menu that makes it dynamic and interactive, inserting personalized images and elements within the menu itself
Store locator & Advanced map
Customize the map and points of sale of your business
Live chat
Live chat service to communicate in real time with your customers and manage requests
Marketing automation
Implementation and configuration service of a Newsletter and Marketing Automation Software within the Website/E-commerce.
A marketing automation service is the implementation of a series of marketing processes and actions aimed at maximizing conversions (registrations, sales, etc.) of users on your site, all carried out automatically.
A marketing automation service allows us to automatically contact the user who has visited our website when he has carried out certain actions (he has seen a page, read an article, signed up to a form, purchased a product
This implementation allows you to maximize the acquisition of contacts, increase in conversions and generate sales.
The service includes:
– Marketing Automation Strategy
– Analysis and choice of communication channels (Email, SMS, Chat, Facebook, Google, Linkedin etc..)
– Analysis and choice of the Email marketing automation software best suited to business needs
– Analysis and choice of other software based on channels
– Design of the acquisition flow
– Configuration of the chosen software
– Creation of lists, tags, custom events and automations
– Implementation of software on the website (Wordpess and others) or E-commerce
The marketing automation service can be used in combination with the construction of an advanced E-commerce for cart recovery (cart abandonment), the sending of personalized offers based on the user's interests and behavior within and outside external to the site so as to encourage an increase in conversion rates.
It can also be used in conjunction with Funnel Building to improve lead generation and/or increase sales.
Personalized booking
Implement a booking-style reservation system for hotel rooms, rooms, vehicle rentals, etc.
Booking appointments
Implement an automatic appointment management system to easily manage your activity calendar
Services always included
Services always included regardless of the specific features of your e-commerce
Planning
Structural, graphic and functional design of the website
Website design
Static pages (home, company, contacts..), header, footer, menu, 404 and other structural components, desktop, mobile and tablet
Contact forms and newsletters
Creation of contact forms and integration with the main newsletter services: Mailchimp, Mailup, Activecampaign, Getresponse, etc.
Hosting and domain configuration
Hosting configuration and domain connection to the site, via HTTPS protocol and SSL/TLS certificate
Seo optimization
Optimization of all components of technical SEO: Sitemap, Robots txt, Metadata (Title, description, alt tag), keywords, breadcrumbs, schema
Advanced Website Protection
Dedicated premium plugin with firewall, anti-malware, blocklist, hidden login area, 2FA, multiple backups and constant updates
Performance optimization
Image optimization, css files, javascript files, cache, and advanced functions (preloading, database optimization, CDN
Analytics and statistics
Configuration and integration of the main data analysis tools: GA4, Meta, Google Tag manager, Search console..
Cookies & Privacy
Configuration and integration of the main Privacy and Cookie Policy tools: Iubenda, Cookieyes, Cookiebot, etc.
Maintenance
Maintenance included for 1 year: component updates, back-end and frontend checks, bug fixes and problem resolution
Most used technologies
The most used CMS in the world: it allows you to build multifunctional and personalized websites thanks to the installation of dedicated plugins and add-ons
The WordPress open source e-commerce platform: allows you to implement all aspects and functions of online stores in a completely customized way.
The most advanced and used page builder on WordPress: it allows you to 100% customize each graphic component of the site/e-commerce
The most complete WordPress suite for customizing and adding infinite back-end features to your site, without using additional plugins
Powered by:
PHP for back-end modifications and implementations
CSS for more elaborate graphic modifications
Javascript for more advanced front-end interventions
Why WordPress and Woocommerce?
Why use WordPress and Woocommerce to create your e-commerce, compared to choosing another CMS or completely code-based development? A customized e-commerce with WordPress is as functional as if developed in code, but with the price, timing and usability of a CMS.
With a Custom CMS you have almost all the advantages of code-based development, with the costs of a CMS, with the best value for money.
Comparison of the various characteristics in percentage, using different approaches and technologies.
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